Web Site Optimization: Maximum Website Performance

Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment.

We offer expert website optimization services and a book Website Optimization: Speed, Search Engine & Conversion Rate Secrets.

Try our free Web Page Analyzer, our free website spell checker, and our new SEO analysis tool. New Internet dental marketing service.

Site Highlights

Website Tools

PPC Optimization: Excluding ZIP Codes by Income

For cosmetic dentists, proper targeting is everything in PPC advertising. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. This article shows …

By Andy King on October 25, 2018

Effectiveness of Search Engine Marketing Channels

Digital ad spending passed TV for the first time in 2017 (Kafka & Molla 2017). In fact, digital ads will make up 50% of all ad spending by the end of 2018, faster than expected (Berwitz 2018). With the growing penetration of digital advertising, it’s important to use the most effective online advertising channels. This …

By Andy King on October 1, 2018

PPC Optimization: Avoid Over Optimization

There is such a thing as over optimization in PPC. In your quest to lower costs you can actually go too far. This article shows the effects of driving down CPC and cost per conversion and a potential solution. Driving Down PPC Costs For lower margin products or services, you want to keep your costs …

By Andy King on August 12, 2018

PPC Optimization: Ad Title Tweaking

In our continuing series on PPC optimization this time we look at optimizing text ad performance by tweaking ad titles. Technically called the “Business Name” field, we’re calling it the ad title for brevity. By isolating higher performing ad text you can vary different parts of similar ads to see which variant performs better. This …

By Website Optimization on June 28, 2018

PPC Optimization: Enhanced CPC & Maximize Clicks – ECPC vs. Target CPA

Last time we explored the option of using experiments to optimize your PPC campaigns in Google Adwords. This time we put that knowledge to the test. In this article we show how to improve an existing call only campaign with a lowball enhanced CPC bid strategy (ECPC).

By Website Optimization on June 14, 2018

Optimizing PPC Campaigns with Experiments – Target CPA vs. Maximize Conversions

Continuing our ongoing series on PPC optimization, this time we look at PPC drafts and experiments. Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. Using experiments you can optimize the performance of your campaigns to squeeze more leads our of less spend. This article shows how to set up a PPC experiment for a dental client.

By Website Optimization on May 31, 2018

Optimizing PPC Callout Extensions – maximize adwords text ad performance

To squeeze the maximum benefit from your Pay Per Click (PPC) campaign, you need to optimize every component that goes into PPC advertising. Ad extensions expand your ads with relevant snippets of text. Callout extensions allow you to include additional text in PPC text ads at no additional cost (see Figure 1).

By Website Optimization on April 15, 2018

The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Continuing our series on travel photography, this time we set out fo find the ultimate photo personal item. We’ve already found the best photo carry-on, the Pelican Air 1525, which can hold mucho camera equipment and even tripods in a lightweight yet hard case. The companion piece to the carry-on is the smaller personal item. Long story short, the Thinktank Airport Ultralight version 2.5 fits the bill (and underseat).

By Website Optimization on March 26, 2018

Optimizing a Gitzo GT3542LS Tripod – fit carry on hard case

In our continuing series on travel photography, this time we tackle a lightweight travel tripod. In this article we optimize a Gitzo GT3542LS “eye-level” systematic tripod to fit within hard-sided carry-on luggage (see Figure 1).

By Website Optimization on February 5, 2018

The Best Photo Carry-On: Pelican Air 1525 Hard Case – Review

As photographers, we’re always looking for the best way to carry our gear when traveling. Airplanes, especially smaller ones, are the most challenging for transporting photo equipment. Checking your cameras and lenses, even in a hard case, increases the risk of damage or theft. Most photographers prefer packing their delicate optics into carry-on bags, and leaving tripods, lighting equipment, and other more robust equipment in checked baggage. This article shows what the author considers to be the best photo carry-on currently available.

By Website Optimization on January 11, 2018