Web Site Optimization: Maximum Website Performance

Web site optimization produces highly competitive web sites that out-perform on every measure; traffic, speed, conversion rates, sell-throughs, and, most importantly, return on your investment.

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PPC Optimization: Excluding ZIP Codes by Income

For cosmetic dentists, proper targeting is everything in PPC advertising. Cosmetic dentists typically target more affluent clients that can afford their smile makeover services. Marketing cosmetic services to your entire target geography does not make economic sense. A better approach is to only market to geographic areas that can afford your services. This article shows …

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Optimizing PPC Campaigns with Experiments – Target CPA vs. Maximize Conversions

Continuing our ongoing series on PPC optimization, this time we look at PPC drafts and experiments. Drafts and experiments lets you propose and test changes to your Google Adwords search and display campaigns. Using experiments you can optimize the performance of your campaigns to squeeze more leads our of less spend. This article shows how to set up a PPC experiment for a dental client.

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The Best Photo Personal Item: Think Tank Airport Ultralight 2.5

Continuing our series on travel photography, this time we set out fo find the ultimate photo personal item. We’ve already found the best photo carry-on, the Pelican Air 1525, which can hold mucho camera equipment and even tripods in a lightweight yet hard case. The companion piece to the carry-on is the smaller personal item. Long story short, the Thinktank Airport Ultralight version 2.5 fits the bill (and underseat).

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The Best Photo Carry-On: Pelican Air 1525 Hard Case – Review

As photographers, we’re always looking for the best way to carry our gear when traveling. Airplanes, especially smaller ones, are the most challenging for transporting photo equipment. Checking your cameras and lenses, even in a hard case, increases the risk of damage or theft. Most photographers prefer packing their delicate optics into carry-on bags, and leaving tripods, lighting equipment, and other more robust equipment in checked baggage. This article shows what the author considers to be the best photo carry-on currently available.

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