2017 - Page 2 of 3 - WebSiteOptimization.com

Acrobat 8 PDF Optimizer Review

Adobe’s PDF Optimizer Acrobat 8’s PDF Optimizer (Advanced -> PDF Optimizer) is an improved version of Acrobat 7’s PDF Optimizer – both of which are interfaces into Distiller’s settings (see Figure 3). You can strip, flatten, downsample resolutions, and remove features from your PDF to minimize its file size. Note that our test PDF (Chapter …

PDF Optimization Tools

PDF Enhancer 3.1 While Acrobat does a good job of optimizing PDFs, there are a number of third-party tools available that can shrink, enhance, and combine your PDFs beyond what is available in Acrobat. PDF Enhancer 3.1 from Apago optimizes PDFs at a lower level than Acrobat, squeezing more out of existing PDFs without affecting …

Combine Multiple Files into a Single or Packaged PDF

New in Acrobat 8 Professional is the ability to combine multiple files into one consolidated PDF or a PDF “package.” The new “Combine Files” menu allows you to merge multiple files in different formats into one merged PDF file, where converted documents magically appear in one PDF as sequential pages (see Figure 18). You can also use …

PPC Optimization: Strange Attraction – ad text optimization boost performance

Continuing our series on PPC ad text optimization, we look again at minimizing the cost of PPC text ads. With apologies to the Cure, we look at using ad text that offers a strange attraction to viewers. Using letter and symbol combinations that attract the eye can both increase click-through rates and lower cost per click.

Case Study: Teachthought.com Dedicated Server Upgrade

In website performance, upgrading your server is often the most cost-effective improvement you can make. Switching from an overloaded mass web host can significantly speed up your site. More popular sites can switch to a dedicated server to boost performance (and not slow down other sites). In upgrading your server, not only do you benefit from faster hardware, but server configuration and software limitations disappear. In this article we benchmark the performance of upgrading a popular site (TeachThought.com) from shared to a dedicated server (see Figure 1).

PPC Optimization: Abbreviate Ad Text – lower CPC & cost per conversion

In previous articles we’ve explored optimizing the conversion rate of call only text ads. Now we take another approach, minimizing the cost of PPC text ads. You can, of course, limit the cost-per-click (CPC) for particular campaigns, but set your CPC limit too low and Google will flag your campaign as “limited” by click budget. One approach we’ve found to be effective is abbreviating commonly used phrases. Abbreviation lets you squeeze in more text into a headline, or use shorter headlines.

PPC Optimization: Be Specific – use specific ad text boosts conversion rates

When optimizing PPC ad text be as specific as possible in your ad copy. Specific locations (i.e., city, state, airport), benefits (50% off, easy on/off, 1,500 patents) or services tend to get better conversion rates than broader phrases. One area ripe for optimization is the business name field. You can tweak the business name field to match the business name’s location with the ad campaign. In this case, we tried changing the business name from a broader “Michigan” phrase to a more specific “Ann Arbor” phrase.

PPC Optimization: Experiments in Punctuation – optimize conversion rates of adwords text ads

After you’ve tried different PPC ad text position and display URL expansion it’s time to tweak punctuation! Varying punctuation on winning ads can improve conversion rates. You need to be careful, however, when varying punctuation in your text ads. Google has strict guidelines on what it will accept, with the risk of having your ads disapproved in the offing.

PPC Optimization: Ad Text Position – optimizing ppc conversion rates

Our tests have shown that ad text optimization is the most effective means to optimize PPC conversion rates. One PPC ad optimization technique is to vary text position to find the optimum location. In this article we show how a simple change of text position within a PPC ad can have dramatic effects.

PPC Optimization: Display URL Expansion

Last time we explored optimizing your PPC campaign with gender targeting. We found that men tend to convert better than women for our example cosmetic dentist. In this article we’ll show how to optimize a Call Only campaign with Display URL optimization. You can expand the Display URL with keywords and calls to action to boost click-through and conversion rates. This article shows an example of display URL optimization.