The definitive guide to Website Optimization. A new book from O'Reilly, Secrets integrates search engine marketing, conversion rate optimization, and web performance tuning into one complete guide. Reserve your copy now at Amazon.com. Due July 15, 2008, ISBN: 0596515081. Companion site at WebsiteOptimization.com/secrets/.
Learn why we need speed, and how to optimize popular web page components like HTML, CSS, and JavaScript to give users what they want. The book also includes compression and search engine optimization chapters. Published Jan. 2003 by New Riders Publishing, ISBN: 0735713243. Companion site at WebSiteOptimization.com/speed/.
This presentation explores the trends in search engine marketing and
how budgets are shifting from traditional media to new media including the Internet. As PPC costs rise, ad budgets are shifting toward natural search engine optimization. Shows trends in ad budgets, search queries, metrics, meta tags, and the use of the weblogs to boost visibility. Talk given to the Ann Arbor IT Zone on Nov. 20, 2007 by Andrew B. King, as part of a panel discussion.
An introduction to Website Optimization, LLC and the process of web site optimization in general. Describes the services available including website performance, search engine marketing, and usability and accessibility reviews and testing. Shows case studies of actual WSO clients and results. Talk given at an advertising firm in Detroit, Michigan in January 2007 by Andrew B. King.
An in-depth tutorial on natural SEO with real-world examples and case studies. Gives overview of search engine traffic, optimum keyphrase length, SEO best practices, plus tips on on-site and off-site optimization. Talk given at Ann Arbor IT Zone on April 28, 2005.
A talk I gave to the second annual Aruba Tourism Authority eMarketing Conference on April 13, 2005 at the Wyndham Hotel in Aruba. Topics include Search Engine Optimization with specific Aruban examples and the spread of broadband in the U.S. and Europe. Sponsored by the Aruba Hotel Association, Aruba Tourism Authority and the Government of Aruba. Special thanks to Aruba.com.
Weekly tips on improving web site performance and usability by optimizing XHTML, CSS, JavaScript, graphics, and other web page components. Published continuously since November 2003.
Free weekly newsletter on JavaScript and DHTML-related tutorials and news from internet.com. Over 350,000 subscribers at peak, published from 1999 to 2003.
Free semi-weekly Web development newsletter with over 45,000
subscribers, published continuously since 1997. Numerous book reviews, interviews, and usability reviews.
