Web Site Optimization: Maximum Website Performance

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Acrobat 8 PDF Optimizer Review Continued

Unembed or Subset Fonts Depending on the font, each additional font face can easily add 40K or more of data to PDF files if fully embedded (unusual) or less if subset (the norm). For smaller PDFs, that can make a big difference in file size. Embedding fonts ensures that your document will be rendered exactly …

By Website Optimization on August 28, 2017

Acrobat 8 PDF Optimizer Review

Adobe’s PDF Optimizer Acrobat 8’s PDF Optimizer (Advanced -> PDF Optimizer) is an improved version of Acrobat 7’s PDF Optimizer – both of which are interfaces into Distiller’s settings (see Figure 3). You can strip, flatten, downsample resolutions, and remove features from your PDF to minimize its file size. Note that our test PDF (Chapter …

By Website Optimization on August 28, 2017

PDF Optimization Tools

PDF Enhancer 3.1 While Acrobat does a good job of optimizing PDFs, there are a number of third-party tools available that can shrink, enhance, and combine your PDFs beyond what is available in Acrobat. PDF Enhancer 3.1 from Apago optimizes PDFs at a lower level than Acrobat, squeezing more out of existing PDFs without affecting …

By Website Optimization on August 28, 2017

Combine Multiple Files into a Single or Packaged PDF

New in Acrobat 8 Professional is the ability to combine multiple files into one consolidated PDF or a PDF “package.” The new “Combine Files” menu allows you to merge multiple files in different formats into one merged PDF file, where converted documents magically appear in one PDF as sequential pages (see Figure 18). You can also use …

By Website Optimization on August 28, 2017

PPC Optimization: Strange Attraction – ad text optimization boost performance

Continuing our series on PPC ad text optimization, we look again at minimizing the cost of PPC text ads. With apologies to the Cure, we look at using ad text that offers a strange attraction to viewers. Using letter and symbol combinations that attract the eye can both increase click-through rates and lower cost per click.

By Website Optimization on August 25, 2017

Case Study: Teachthought.com Dedicated Server Upgrade

In website performance, upgrading your server is often the most cost-effective improvement you can make. Switching from an overloaded mass web host can significantly speed up your site. More popular sites can switch to a dedicated server to boost performance (and not slow down other sites). In upgrading your server, not only do you benefit from faster hardware, but server configuration and software limitations disappear. In this article we benchmark the performance of upgrading a popular site (TeachThought.com) from shared to a dedicated server (see Figure 1).

By Website Optimization on July 18, 2017

PPC Optimization: Abbreviate Ad Text – lower CPC & cost per conversion

In previous articles we’ve explored optimizing the conversion rate of call only text ads. Now we take another approach, minimizing the cost of PPC text ads. You can, of course, limit the cost-per-click (CPC) for particular campaigns, but set your CPC limit too low and Google will flag your campaign as “limited” by click budget. One approach we’ve found to be effective is abbreviating commonly used phrases. Abbreviation lets you squeeze in more text into a headline, or use shorter headlines.

By Website Optimization on June 26, 2017

PPC Optimization: Be Specific – use specific ad text boosts conversion rates

When optimizing PPC ad text be as specific as possible in your ad copy. Specific locations (i.e., city, state, airport), benefits (50% off, easy on/off, 1,500 patents) or services tend to get better conversion rates than broader phrases. One area ripe for optimization is the business name field. You can tweak the business name field to match the business name’s location with the ad campaign. In this case, we tried changing the business name from a broader “Michigan” phrase to a more specific “Ann Arbor” phrase.

By Website Optimization on May 31, 2017

PPC Optimization: Experiments in Punctuation – optimize conversion rates of adwords text ads

After you’ve tried different PPC ad text position and display URL expansion it’s time to tweak punctuation! Varying punctuation on winning ads can improve conversion rates. You need to be careful, however, when varying punctuation in your text ads. Google has strict guidelines on what it will accept, with the risk of having your ads disapproved in the offing.

By Website Optimization on April 30, 2017

PPC Optimization: Ad Text Position – optimizing ppc conversion rates

Our tests have shown that ad text optimization is the most effective means to optimize PPC conversion rates. One PPC ad optimization technique is to vary text position to find the optimum location. In this article we show how a simple change of text position within a PPC ad can have dramatic effects.

By Website Optimization on March 30, 2017