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Third Party Services Slow Website Performance

Over the past few years, ecommerce sites have made a concerted effort to improve their shopping experience. Most ecommerce sites employ third party gizmos to add features like chat, recommendations, reviews, personalization and localization. The problem is, these third party scripts extract a cost: inconsistent website performance. The Growth of Third Party Services With the …

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PPC Optimization: Gender Targeting

Last time we explored optimizing your PPC campaign with age range targeting. We found that middle-aged people tended to convert better, for a particular client. In Google Adwords you can also target demographics by gender. Studies have shown that men and women tend to browse and shop differently on the Internet. Let’s look at how you can use differences in gender behavior to optimize bids to boost PPC conversion rates.

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Healthcare.gov One Year Performance Review

Millions of Americans wanting to enroll in Obamacare use the healthcare.gov official website. Just over one year ago, health care consumers were directed to log on to the healthcare.gov website starting on October 1, 2013. The healthcare.gov website experienced growing pains after its initial launch. Starting November 15, 2014 citizens were directed to the healthcare.gov website to enroll or reapply to avoid penalties for not having “minimum essential coverage.” This article compares the website performance of healthcare.gov one year later. How does the popular site fare after one year of improvements?

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Case Study: Walkerworldtrade.com Server Upgrade

Website performance issues can often be traced to inadequate or overloaded hosting. Upgrading to a faster server is one of the easiest ways to improve website performance. This article uses Google Analytics to document the speed increases from moving Walkerworldtrade.com from conventional shared hosting to higher speed shared hosting (see Figure 1).

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Form Conversion Rate Optimization

Optimizing conversion rates is a great way to boost your leads without spending more on advertising. Your website’s conversion rate is the percentage of people that “drink the koolaid” and click, buy, download, or subscribe to a call to action. Forms and shopping carts are an ideal place to apply conversion rate optimization techniques. This article shows how form simplification and speed can boost conversion rates by more than 90%.

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Upgrade to a Faster Server: Results

Last time we explored the effects of upgrading to a faster server on the home page of PhillyDentistry.com. We found a significant improvement in response times for the home page, over 60% faster in first paint times and nearly 30% faster in load times. This time we look deeper into the effects of the faster server on the performance and audience behavior for the entire web site.

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Upgrade to a Faster Server

By now, everyone knows the value of speed on the Web. Higher conversions, less frustration, more loyalty, and as of 2010 higher rankings on Google can all be had with a faster web site. You can, of course, optimize your content for more speed. But how much does the performance of your hosting effect the speed of your website? This article tests the effects of a new screamingly fast server on a client’s website.

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Website Speed and SEO – rankings, indexed pages, and quality linked to website performance

Website speed has become an important advantage in our increasingly wired world. The speed of your site can effect a number of important factors including conversion rates, bounce rates, loyalty, and as of 2010 search rankings. This article sheds some light on how website speed can effect Google rankings.

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WordPress Performance Optimization – speed optimize wordpress websites

WordPress is a very popular CMS used for websites. Offering an intuitive interface to manage and update websites WordPress is justifiably popular. However, WordPress sites can be slow, which can harm conversions and search engine rankings. This article explores the most frequent performance issues with WordPress sites and offers some solutions.

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