For PPC campaigns that target a specific geographic location, there are a number of ways to optimize conversion rates. You can target different household incomes, business areas and universities, genders, age groups, and ZIP codes. Based on the performance of each individual demographic and location, you can adjust your bids to improve conversion rates to squeeze more leads out of your AdWords spend. This article shows how to add ZIP code targeting to your PPC campaigns to boost conversion rates.
Highly dynamic sites are great for conversions and search engines. Each time you visit a dynamic site things change: images, testimonials, videos and the like. Dynamic sites can have performance issues however. Using a WordPress caching plugin can help speed up initial and repeat page loading speeds. This article shows the effect of W3 Total Cache plugin on response time metrics.
Youtube is a popular video streaming site owned by Google. With over a billion users and billions of daily views Youtube is seemingly everywhere on the Internet. Using your Youtube account is a convenient way to include videos into your website, and use their bandwidth. Unfortunately, too much of a good thing can slow down your site. This article explores a way to speed up Youtube video loading to speed up your site.
Our trusty Arca Swiss B1 ball head gave up the ghost recently after over a decade of service (see Figure 1). But as we soon discovered, all is not lost. Rather than buy the new Arca Swiss Z1 head which uses a different panning clamp, we had the good folks at Precision Camera Works completely rebuild the B1. For a fraction of the Z1 price, you can rebuild your B1 and make it much lighter.
Last time we tested a Call Only Pay Per Click campaign against a conventional “dentist” campaign to see how call only PPC ads improve conversion rates and cost per call. By adding a single call only campaign to a PPC account, the number of calls nearly doubled, and the cost per call dropped by a factor of 3.7.
Due to the success of the call only campaign, with the client’s permission, we expanded the number of call only campaigns and dialed down or paused the conventional PPC ads. In this article we’ll look at the effects of expanding and optimizing call only PPC campaigns on cost and conversion rates.
Last time we looked at speeding up the boot time of a Thinkpad T430S laptop. This time we test the effects of adding more RAM and a disk cache on laptop speed.
When working the Web, you need a fast computer. Responsive computers boot faster, load web pages faster, and generally run everything faster. In part one of this series we’ll show how to optimize the boot time in a Lenovo laptop using a solid state drive (see Figure 1).
Pay Per Click (PPC) advertising is a good complement to natural promotion of websites to deliver leads on demand. PPC can be costly, however, compared to natural promotion (see this Case Study for details). This article shows how to squeeze more out of your PPC spend to boost leads and reduce costs.