For the first time, US broadband penetration broke ninety percent among active Internet users in June 2008. Broadband jumped to 90.5% in June, up 0.53 percentage points over the previous month.
European Wi-Fi usage is growing more than twice as fast as the US. At current growth rates, Europe is poised to pass North America in wireless Internet usage (see Figure 1). Due to popular demand, the FCC has redefined the speed of broadband. Among active Internet users in the US, 88.4% now use broadband.
US broadband penetration growth dropped from 15th to 17th place worldwide, from June 2007 to December 2007. Overall, US broadband penetration remained at 15th place among all countries surveyed, according to the OECD. The slower growth of US broadband appears to be due to a lack of choice for consumers, an overreliance on cable, and low DSL and fiber penetration. Meanwhile, US broadband penetration rose 0.43 percentage points to 89.3% among active Internet users.
Broadband penetration in US households grew to 57% in March. Some 12 percent of consumers borrow free wireless connections, according to a new survey. Among active Internet users, broadband penetration grew by only 0.43 percentage points over the past month to 88.82%.
At current growth rates, broadband penetration among active Internet users should break 90% by mid-2008 in the U.S. Overall, broadband penetration is 57% in U.S. households, according to a recent Leichtman Research survey. In a related study by Connected Nation, the U.S. could realize an economic impact of $134 billion annually by accelerating broadband availability across all states.
As predicted, iTunes passed Realplayer in unique users near mid-2007. The higher growth rate of iTunes propelled it past RealPlayer for the first time in April of 2007. Among the four major streaming media players, only iTunes had a positive growth rate over the past year. Among active Internet users in the US, broadband increased to 86.8% in December 2007.
Faster than any other consumer technology, broadband achieved more than 50% adoption according to Pew Internet. Iceland leads the EU27 in household broadband penetration, according to a survey by EUROSTAT. Among active Internet users, broadband grew to 86.3% in November 2007.
Japan has the fastest broadband speeds and the lowest cost per megabit per second of all countries surveyed, according to recent data from the OECD (see Figures 1-3). Japan enjoys costs per megabit over four times lower than that of the US. Iceland fell three places from third to sixth in global broadband penetration from Q4 2006 to Q2 2007, while the US remained at 15th place (see Figure 4). Ireland led all countries in net growth of broadband penetration per 100 inhabitants (see Figure 5). Meanwhile, in the US broadband penetration grew to 85.91% among active Internet users, up 0.6 percentage points over September 2007.
Countries in Western Europe are growing at a faster pace in broadband subscribers than the US and Canada. Confirming the broadband trend from last month’s report Western European countries are adding subscribers at faster rate than North America, according to a recent report by Point Topic. Meanwhile in the US, broadband penetration grew 0.56 percentage points to 85.31% among active Internet users in September 2007.
Broadband penetration in the EU is now on par with the US and Japan, according to a bi-annual broadband survey from the European Competitive Telecommunications Association (ECTA). ECTA attributes the 16% growth in broadband lines over the last six months to increased competition from new telecom entrants employing local loop unbundling and cable. Meanwhile in the US, broadband penetration jumped 1.32 percentage points to 84.75% among active Internet users in August 2007.