YouTube continues to dominate the top video sites tracked by Nielsen Online. Updating last year’s top 10 video site survey this year we find YouTube even further ahead of its nearest “competitor,” Google. As of July 2008, YouTube had more than 7.5 times more unique viewers than Google Video. Combined together, Google properties YouTube and Google Video have over 88 million unique viewers, and make up over 36% of the share of videos viewed on the Internet. A recent study by the Communications Workers of America revealed that the US ranks 15th worldwide in broadband speed. In other news, US broadband penetration crept up 0.27 percentage points to 90.76% in July 2008.
European Wi-Fi usage is growing more than twice as fast as the US. At current growth rates, Europe is poised to pass North America in wireless Internet usage (see Figure 1). Due to popular demand, the FCC has redefined the speed of broadband. Among active Internet users in the US, 88.4% now use broadband.
US broadband penetration growth dropped from 15th to 17th place worldwide, from June 2007 to December 2007. Overall, US broadband penetration remained at 15th place among all countries surveyed, according to the OECD. The slower growth of US broadband appears to be due to a lack of choice for consumers, an overreliance on cable, and low DSL and fiber penetration. Meanwhile, US broadband penetration rose 0.43 percentage points to 89.3% among active Internet users.
Japan has the fastest broadband speeds and the lowest cost per megabit per second of all countries surveyed, according to recent data from the OECD (see Figures 1-3). Japan enjoys costs per megabit over four times lower than that of the US. Iceland fell three places from third to sixth in global broadband penetration from Q4 2006 to Q2 2007, while the US remained at 15th place (see Figure 4). Ireland led all countries in net growth of broadband penetration per 100 inhabitants (see Figure 5). Meanwhile, in the US broadband penetration grew to 85.91% among active Internet users, up 0.6 percentage points over September 2007.
Countries in Western Europe are growing at a faster pace in broadband subscribers than the US and Canada. Confirming the broadband trend from last month’s report Western European countries are adding subscribers at faster rate than North America, according to a recent report by Point Topic. Meanwhile in the US, broadband penetration grew 0.56 percentage points to 85.31% among active Internet users in September 2007.
53% of all US households now subscribe to a broadband high-speed Internet service at home, according to Leichtman Research Group. Broadband services now account for about 72% of all home Internet subscriptions – compared to 60% last year. Broadband adoption is strongly tied to household income. Just 45% of households with annual incomes below $30,000 subscribe to an Internet service at home – compared to 92% of households with annual incomes above $75,000. Broadband penetration among active Internet users grew to 82.18% in US homes in May, up over 10 percentage points from 71.76% last year.
In our April bandwidth report we reported that the US dropped to 15th out of 30 countries surveyed by the OECD. The Information Technology and Innovation Foundation (ITIF) says that the broadband penetration data reported by the OECD is not an adequate measure of a nation’s relative position in broadband technology. The ITIF suggests that adding speed and price to the equation would show a more complete picture of a nation’s broadband rankings. Calculated in this way the US ranks 12th in global broadband penetration, two spots behind Canada at 10th overall (see Table 1). Turkey paid the highest price for high-speed broadband at $115.76 per month while Japan paid the least for high-speed broadband service at $0.27 per month.
The US fell from 23rd to 25th place in worldwide broadband penetration in the last half of 2006, according to a recent survey by Point Topic. OECD data confirms the slowdown, with the US falling to 15th in broadband penetration among OECD countries surveyed. US broadband penetration grew 0.65 percentage points to 80.81% among active Internet users in March.
The UK passed Japan and the US in broadband penetration in the first quarter of 2006 (see Figure 1). Among G7 countries, only Canada had a higher broadband penetration rate, according to a recent broadband survey by OECD. The UK’s faster growth rate, over twice that of Japan, propelled it past Japan around March of 2006 (see Figure 2). Meanwhile in the US, broadband growth slowed in October, growing only 0.27% percentage points to 76.6% among active Internet users over the past month.
China will pass the US in total broadband lines by the third quarter of 2006 to have the largest subscriber base in the world (see Figure 1). The US and China are followed by Japan, South Korea, Germany, and France in total broadband lines per country.